Selected Work That Drives Growth
A curated selection of work created to generate demand, strengthen sales conversations, improve buyer understanding, and support measurable growth.
The formats vary by audience and objective, but the standard stays the same: clear thinking, strong execution, and content built for a real business purpose.
Demand Generation & Growth
Content created to attract qualified demand, improve conversion, and support pipeline performance.
Visualizing the Path to Pharmaceutical Commercialization
AdaptaLogix
Created visual content that simplified complex ERP and commercialization concepts for executive audiences and faster buyer understanding.
Result: Helped communicate value quickly in marketing and sales conversations.
Focus: Demand generation, buyer education, visual communication
Organic Growth Through Content Optimization
Hyperion Materials & Technologies
Product pages for select business units were not fully aligned to search intent or buyer needs, limiting discoverability and engagement.
I rewrote and restructured on-page content, improved keyword alignment, and clarified messaging for priority products and segments.
Result: Contributed to 102% organic traffic growth across targeted pages.
Focus: SEO, demand capture, buyer clarity
Tools: Ahrefs, SEMrush, GA4, Optimizely CMS (Episerver)
Organic Growth Through Content Optimization
NuSparkle Nurtition
Improved website structure, messaging clarity, and user flow to better communicate services, build trust, and support lead generation for a growing nutrition practice.
Refined content hierarchy, calls to action, and audience pathways to create a stronger conversion experience.
Result: Delivered a clearer customer journey and stronger foundation for inquiry growth.
Focus: Website optimization, conversion, messaging strategy, lead generation
Tools: SEMrush, GA4, WiX CMS, HTML, CSS
Technical Content & Buyer Education
Work designed to simplify complex topics and help technical buyers evaluate solutions with confidence.
Improving Manufacturing Efficiency Through Process Optimization
Hyperion Materials & Technologies
Built educational content that simplified a specialized manufacturing process and supported consideration-stage buyers.
Result: Strengthened awareness and trust during evaluation.
Focus: Buyer education, thought leadership
Reducing Manufacturing Downtime Through Material Innovation
Hyperion Materials & Technologies
Created product-focused technical content explaining how Hyperion’s DZ18 carbide grade helped can manufacturers reduce changeover downtime, improve line efficiency, and increase production capacity.
Translated a complex materials science solution into clear operational value for manufacturing buyers evaluating productivity and output gains.
Result: Highlighted a solution capable of reducing swing times by up to 98% and increasing annual production by up to 17 million cans.
Focus: Product marketing, technical translation, manufacturing efficiency, value communication
Scaling EV Battery Production Through Precision Manufacturing
Hyperion Materials & Technologies
Repositions existing capabilities for emerging high-growth markets.
Created content focused on the manufacturing demands, technical challenges, and operational needs tied to scaling EV battery production.
Result: Positioned solutions within a fast-growing industrial market.
Focus: Emerging markets, technical content, industrial growth
Enhancing Precision and Throughput in Wound Care Manufacturing
Hyperion Materials & Technologies
Developed educational content for healthcare audiences where clarity, trust, and subject matter accuracy were essential.
Result: Demonstrated versatility across regulated and technical markets.
Focus: Healthcare content, regulated markets, buyer education
Strategic Storytelling & Case Studies
Proof-driven content that turns real outcomes into persuasive market narratives.
Scaling a Biotech Company for Growth & Investment Readiness
AdaptaLogix
Developed executive-facing case study content that translated ERP implementation work into a stronger market story for biotech prospects and stakeholders.
Result: Helped position the company as a credible partner in a specialized market.
Focus: Positioning, credibility, growth messaging
Optimizing Can Body Ironing Through Differential Friction
Translates complex process engineering concepts into practical guidance for manufacturing performance.
IMDPA FUNDAMETALS
Developed a collaborative technical article with the can tooling product and engineering team explaining how friction control and punch texturizing improve tear-off rates, process stability, and production performance in can manufacturing.
Translated specialized engineering expertise into clear, practical guidance for industry professionals.
Result: Strengthened technical authority and provided actionable education for a specialized manufacturing audience.
Focus: Technical writing, SME collaboration, manufacturing education, industrial thought leadership
Selected Results
144% inbound growth
102% organic traffic growth
37% improvement in MQL-to-SQL conversion
275% annual growth contribution in startup environment
83% increase in engagement
128% increase in revenue
Global support across North America, EMEA, APAC, and LATAM
How I Work
I start with the audience, the business objective, and what needs to happen next in the buyer journey.
From there, I build content that improves understanding, reduces friction, supports conversion, and helps teams grow pipeline.
Good content should create momentum.
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If you'd like to discuss how I could support your team or review additional examples of my work, I’d be glad to connect.