Portfolio
A curated collection of technical content, campaign assets, resource pages, publication work, sales enablement, and growth programs built across B2B, SaaS, industrial, regulated, and consumer-facing markets.
Work includes published articles, resource-library assets, partner marketing, multilingual content, lifecycle campaigns, landing pages, and sales-support materials.
Technical Content & Thought Leadership
SME-informed content that turns complex technical subjects into clear, useful resources across web, publications, campaigns, and sales support.
Improving Manufacturing Efficiency Through Process Optimization
Hyperion Materials & Technologies
Educational technical guide explaining a specialized manufacturing process in a clearer, more usable format for technical and operational audiences. Repurposed from individual technical articles on can making process improvements.
My Role: Content strategy, writing, technical editing, and SME input integration.
Used For: Technical education, web/resource-library content, consideration-stage support, and sales conversations.
Result: Created a reusable educational asset that strengthened awareness, understanding, and trust during evaluation.
Reducing Manufacturing Downtime Through Material Innovation
Hyperion Materials & Technologies
Product-focused technical article explaining how Hyperion’s DZ18 carbide grade can help can manufacturers reduce changeover downtime, improve line efficiency, and increase production capacity.
My Role: Technical storytelling, product messaging, SME collaboration, writing, and editorial refinement.
Used For: Technical thought leadership, product education, campaign content, sales support, and industry publication use.
Result: Highlighted a solution capable of reducing swing times by up to 98% and increasing annual production by up to 17 million cans.
Scaling EV Battery Production Through Precision Manufacturing
Hyperion Materials & Technologies
Technical article repositioning existing manufacturing capabilities for the demands of EV battery and fuel cell component production and other high-growth industrial markets.
My Role: Market research, technical content development, messaging refinement, and application-focused storytelling.
Used For: Emerging-market positioning, web content, campaign support, and industrial audience education.
Result: Positioned Hyperion solutions within a fast-growing industrial market with clear application relevance.
Enhancing Precision and Throughput in Wound Care Manufacturing
Hyperion Materials & Technologies
Healthcare-focused technical content explaining manufacturing precision, throughput, and reliability needs in a regulated market context.
My Role: Content development, technical editing, audience adaptation, and regulated-market messaging.
Used For: Web content, healthcare market education, campaign support, and technical credibility building.
Result: Demonstrated versatility across regulated and technical markets while translating specialized manufacturing value into clearer content.
Optimizing Can Body Ironing Through Differential Friction
Hyperion Materials & Technologies | IMDPA FUNDAMETALS
Collaborative technical article developed with can tooling product and engineering teams to explain how friction control and punch texturizing improve tear-off rates, process stability, and production performance.
My Role: SME collaboration, technical writing, editorial structure, and publication adaptation.
Used For: Industry publication, manufacturing education, technical authority, and sales-support content.
Result: Strengthened technical authority and provided practical guidance for a specialized can manufacturing audience.
Content Repurposing
Examples of how core technical narratives were adapted across web, publications, campaign assets, sales support, partner channels, and regional markets.
From Technical Articles to Can Making Process Guide
Technical guide created by repurposing four related can tooling articles into a practical resource for can manufacturing teams. The guide consolidated separate technical narratives into a clearer process-focused asset covering tear-offs, defects, tooling performance, friction control, and production stability.
My Role: Content strategy, technical editing, article consolidation, guide structure, and campaign adaptation.
Used For: Resource library placement, technical education, sales support, campaign promotion, and social media content.
Result: Extended the value of multiple technical articles by turning them into a single, reusable guide and supporting social campaign for a specialized manufacturing audience.
Source Material
Repurposed Into
Extended Across Channels
Resource library
Sales support
Social media posts/carousels
Campaign promotion
Technical audience education
Follow-up content
Display Ads
IQUT Intelligent Rotary Cutting Solution Video
Informative video asset developed by repurposing an existing Hyperion webinar into a focused explanation of the IQUT intelligent rotary cutting solution.
My Role: Content repurposing, narrative development, technical simplification, and SME/Product Manager review coordination.
Used For: Technical education, product awareness, sales support, social promotion, video content, and campaign follow-up.
Result: Turned long-form webinar content into a shorter, more accessible solution-focused video with technical accuracy validated by SMEs and Product Managers.
Repurposed Into
Extended Across Channels
Hyperion YouTube channel
Social media
Email promotion
Technical audience education
From Technical Source Material to Partner Marketing Video
Repurposed technical source material into a partner-produced video asset for campaign and educational use.
My Role: Supplied source material, identified the strongest technical themes, reviewed the script and messaging, provided edits and feedback, and helped ensure the final asset stayed accurate, clear, and aligned to the original subject matter.
Used For: Partner marketing, technical education, campaign support, social promotion, and broader content distribution.
Result: Extended the value of existing technical content into a new video format while supporting the partner’s production process with accurate source material, editorial review, and technical-message alignment.
Source Material
Repurposed Into
Extended Across Channels
Resource library
Hyperion YouTube
Social media
Partner Marketing
World of Cans website
World of Cans YouTube
World of Cans Social
Campaign promotion
Technical audience education
Campaign Work & Growth Programs
Content and campaign assets built for launch, promotion, follow-up, and measurable business outcomes.
Visualizing the Path to Pharmaceutical Commercialization
AdaptaLogix | Oracle NetSuite Partnership
Reusable visual content simplifying complex ERP and commercialization concepts for executive audiences in biotech, pharma, and life sciences.
Result: Supported faster understanding of a complex commercialization process for executive and technical audiences.
Focus: Demand generation, buyer education, visual communication
Organic Growth Through Content Optimization
Hyperion Materials & Technologies
SEO-focused product page optimization for select Hyperion business units where content was not fully aligned to search intent, audience needs, or priority segments.
My Role: SEO research, content restructuring, page copywriting, keyword alignment, messaging refinement, and CMS coordination.
Used For: Organic search, product education, demand capture, web content improvement, and campaign landing paths.
Result: Contributed to 102% organic traffic growth across targeted pages.
Organic Growth Through Content Optimization — NuSparkle Nutrition
PPK Marketing & Consulting
Website content and structure improvements designed to better communicate services, build trust, and support inquiry growth for a nutrition practice.
My Role: Website messaging, content hierarchy, CTA refinement, user-flow improvement, and conversion-path support.
Used For: Service education, lead generation, organic visibility, local trust-building, and customer journey improvement.
Result: Delivered a clearer customer journey and stronger foundation for inquiry growth.
Strategic Storytelling & Case Studies
Proof-driven content that turns technical work, customer outcomes, and implementation value into persuasive market narratives.
Scaling a Biotech Company for Growth & Investment Readiness
AdaptaLogix
Executive-facing case study translating ERP implementation work into a stronger market story for biotech prospects and stakeholders.
My Role: Case study development, narrative structure, positioning, writing, and executive-level message refinement.
Used For: Sales conversations, market credibility, prospect education, and stakeholder communication.
Result: Positioned AdaptaLogix as a credible partner in a specialized life sciences market.
How I Work
Translate complexity into clear, usable content
I work with SMEs, product leaders, sales teams, and regional stakeholders to turn complex subject matter into accurate, accessible content.
Build content systems, not one-off assets
I repurpose core narratives across web, resource libraries, technical articles, publications, sales enablement, partner channels, and multilingual assets.
Keep content aligned across teams & markets
I help maintain consistency across technical messaging, editorial standards, campaign needs, regional adaptations, and stakeholder priorities.
Connect content to business outcomes
I use SEO, engagement data, CRM visibility, sales feedback, and campaign performance to understand what content is helping teams, audiences, and markets move forward.